ASK'S Utopian Arts - Advertising & Designing Solutions was established in 2006 by Anita Sonia Kumar    

  • Summary: Extremely gifted Advertising Designer (Graphic Artist/Graphic Designer/Fine Artist/Photographer) with over 7 years of experience, huge background in effective design and timely production of text-bearing advertising and other marketing materials to convey client's image and message. Detail oriented with strong organizational skills. Strong ability to interact and manage other staff. Excellent communication and leadership skills. Fully carry out projects from conception to completion.

Education:

  • Bachelors in Fine Art: Major in Visual Arts 1999 - 2003 Govt. College of Art Chandigarh (Accredited by the University of Toronto, Canada) 
  • Diploma in Multimedia: 2000-2001 Pentasoft Technologies Ltd. Chandigarh, India
  • Diploma in Office Administration: 2006-2008 International Career School of Canada Toronto, Canada 
  • Currently student of the Canadian Academy of Vocal Music 2006 - Present  Mississauga, Canada

 

Summary of Qualifications

  • Over 7 years of experience
  • Excellent knowledge of print production processes including offset, inkjet and laser printers along with their technical requirements
  • Exceptional graphic arts and fine arts skills
  • Ability to work in a multi-project, team environment
  • Strong ability to communicate effectively, both orally and in writing, with all levels of management, other employees and clients
  • Advertising experience in print and packaging
  • Preparation and production of brand awareness in various mediums
Relevant Experience:  ASK’s UTOPIAN ARTSAdvertising & Graphic Arts  Freelance
projects from 2006 – Present  
  • Burnco Steel Fabricators: Graphic Designer, Folders, Inserts & Trade show Banners
  • Think it Book it – Travels: Graphic Designer/Design Consultant, News Paper Ads
  • Lalli’s Sweets and Restaurant: Graphic Designer, Logo, Sign, Business card, Menu’s, Flyers Ads
  • Abruzzo Italian Imports: P/T Assistant Art Director/ Graphic Designer & Packaging Artist, “ARA Azzurro” Logo, Business Card, Brochures, Flyers, Packaging, POP displays
  • Nexus Management Solutions: P/T Administrative Assistant and Art Director, Business Cards, Brochures & Desktop Publishing
  • Avocet: Graphic Designer, Posters, Folders & Inserts
  • Ian’s Technical Services: Graphic Designer/Design Consultant, Business Cards, Door knockers, Brochures & Flyers
  • Jems’s Place: Graphic Designer, Logo, Business Cards, Brochure & Flyers
  • Ron Keneske (Author): Graphic Artist/Illustrator, Illustrator for Children’s’ books
  Additional Freelance Projects (Apart from ASK’s Utopian Arts): 
  • Kwik Kopy Design & Print Centre: Graphic Designer/Artist (2006-2008) Consultation & Cutomer service, pre-press designs, concept to completion.
  • Desi Youth Magazine: Art Director/Graphic Artist/Graphic Designer (2007-2008) Touch-ups, Editing Fashion Photography, Retail & Products
  • South Asian Actors Association: Graphic Designer (2004-2007) artist/illustrator/cartoonist/stage prop/ set designer
  • Cinestar Magazine: Graphic Designer (2005-2006), Cover pages, page layouts, Touch-ups, Posters, Editing Fashion Photography, Retail & Products
  • Reuben - Biomedical Scientist: Graphic Designer (2004 – Present), Logo, Business Cards & Brochures
*Freelance Graphic Designer and Fine Artist in Canada, UK and India (1999 – Present) 

Job Roles Performed:

  • Junior Art Director
  • Graphic Designer/Artist
  • Production Artist
  • Project Manager
  • Production Manager
  • Advertising Consultant
  • Desktop publisher   
Software Skills: 
 Specialized in the following Multimedia Programs: Adobe Suite:
  • Photoshop
  • Illustrator
  • Indesign
  • Acrobat
(Familiar with Flash, Dreamweaver & Corel Draw)  
Specialized in the following Microsoft Applications: 
  • Word
  • Power Point
  • Office Outlook
  • Picture It! 10
(Familiar with Excel, Access and Publisher) 

Skills: 

 Artistic Media:

Major responsibilities included:   

  • Work independently and with others to develop advertising and marketing concepts
  • Provide artistic and graphic leadership in all print media
  • Supervise and direct outside suppliers of designs, photography and illustrations on a given project to assure budgets are met and all possible savings are achieved
  • Conduct research, data compilation and analysis, and apply findings to projects
  • Independently approve proofs and supervise press runs when necessary
  • Maintain reference material on projects
  • Remain abreast of contemporary design and art direction techniques and technology
  • Perform high resolution scanning and color correcting of digital images
  • Conduct follow-up calls to existing photographers and outside suppliers
  • Prepare files for pre-press output including registration checking, producing color proofs and creating press-ready PDFs (including various other formats)
  • Monitored inventory of equipment and laboratory supplies; order supplies as needed according to departmental policies and budget constraints
  • Industrial Experience/Supervision - Various Inkjet and laser printers, full color flat bed/Xerox scanners, cutters, laminators, shrink wrap machines, perforator and scoring devices
Memberships:                   
  • Visual Arts Brampton
  •  South Asian Actors Association
  •  The Ontario Association of Music

 

Fine Art Background and Experience:
Anitas preferred working mediums are oil painting, dry and oil pastels, charcoal, coloured pencil and watercolour. She primarily uses clay, sponge, fiber glass and plaster of paris to create sculptures.
Anita's white marble sculpture "Baby on a Leaf" is in the collection of GCA India, and various others are in private collections.

Relevant Achievements & Experience in (Fine Arts)               
  • 1999 - Present - Freelance artwork for various public and private companies around the World.
             
  • January 2009 - Conducted a volunteer Sculpture workshop/class for 2nd Grade students In Alhilal Public School
 
  • December 2008 – Tutored children from ages 4 to 9 in Drawing and Sculpting, Wales , U.K.
 
  • June 2008 - Conducted a Sculpture workshop/class for grade 4 students In Birchbank Public School, Brampton ON, Canada   

  • February 2005 - Simultaneous exhibitions of Illustrations art works at “Artway- artists corner” Brampton, ON (Present)
 
  • May 2004 - Conducted private art classes/tuitions for students India   & Wales U.K. Demonstrated basic drawing styles and usage of different hues in regards to perspective
 
  • March 2003 - Awarded certificate of merit for Annual Art Exhibition held in Govt. College of Art CHD (Includes press coverage)
 
  • October 2003 - One week workshop for village students in Himachal Pradesh, India     
 
  • Sept.2003 - Demonstrated clay sculpture making techniques workshop for Bachelors of Architecture students in CCA (Includes press coverage)
 
  • March 2002 - Awarded Certificate of Merit for Annual Art Exhibition in GCA                                                                                      
 
  • March 2001 - Awarded Certificate of Merit for Annual Art Exhibition in GCA                                                                                             
  • March 2000 - Awarded Certificate of Merit for Annual Art Exhibition in GCA                                                           
  • October 1999 - Conducted workshop of Arts & Craft for primary batch, in St. Anne’s Convent. Chandigarh, India


MEDIUMS:


Sculpture: Clay, terracotta, wax, soap, sponge/foam (puppetry), styrofoam, fiber glass, plaster of paris, portland cement, wood-carving, marble-carving, bronze-casting, tin - foil, jute rope, various metal wires and paper mache.
 

Drawing/Illustration: Pencil, charcoal pencil, rotering pen, markers, coloured pencil, oil pastel, dry pastel
 

Painting: Watercolours, acrylics, oils, enamel, poster paint
 

Papers and canvases: stretched canvas, cartridge paper, canson, hand made sheets, Japanese hand made sheets, butter paper, Norway sheets, water color paper, canvas boards, and wood.

 

HomeWhat Anita can create for youAbout the Artist/ResumeContactOffice FormsLogo SamplesBusiness CardsAdvertismentsDesign/Packaging/POPGraphic ArtsGraphic PostersConcept Art/Illustrations3D Visual MediaProduct PhotographyLandscape PhotographySculpturesPaintingsClients